Every one wants to earn money in some way or the other for the following reasons :-
- To survive,
- Meet their requirements,
- Lead a comfortable life
- To be able to show an achievement
- Achieve their dreams
Robert Kiyosaki, the world renowned financial educator, categorises and explains the four categories in which people are earning money in his book ” The Cash Flow Quadrant”. It has been discussed earlier in “Income generation methods” posted on Jun 22, 2009.
A Business opportunity is an income generation method which can put you in “B” qudrant.
Opportunity will only be seen by people who are actually sincerely looking for one and are ready to explore and research and are willing to come out of their comfort zone to put effort after having accepted an opportunity.
In today’s world with so advanced media, communication system and internet, many brainy people have created “SYSTEMS” using “LEVERAGING PRINCIPLES” which enables a person to use the “SYSTEM” on a part time effort and supplement his income.When the “SYSTEM” requires increasing the “TEAM” through referrals, it can be called MLM or Direct Marketing.
Many such “SYSTEMS’ are illegal also because they do not have any products or services or the government approval has not been obtained and such businesses either make some promoters rich who manage to get in at the right time or fail and die when caught in the legalities aspects of the business model.
There are many such businesses which have obtained government clearances and are legal. They are members of the IDSA (Indian Direct Selling Association ) or the DSA of their respective country.
Why do People Fail
We must understand that a business merely provides us a “SYSTEM” to plug into, put effort and earn money. It is not giving you a guarantee of income. Most people misunderstand the system and think that it is a member making thing. Be warry of any business which has a compensation plan only when new members join. Such model will not last long.
Without understanding the plan, people force their friends and relatives to join, promising them that they will earn big money even if they do nothing. New members have been given a false hope. They do nothing, they get nothing and yet, they ask for the earning. When they don’t get any money, they get angry and feel that they have been duped by their friend or relative. Not only the relationship now becomes bad, they start talking bad about the business and their friend or relative. This spreads ten times faster than good news.
There are certain benefits because of leveraging and team effort which should be clearly explained.
Then there are emotional factors. A person will give any amount of profits to unknown people in the traditional distribution system but will resist if it is his friend or relative. Even a person who has understood the plan thinks that it is not a good idea to earn profits from their friends and relatives. He feels comfortable only as a consumer and in 90 % such cases, he is not even a consumer because he resists changing his brand.
Who succeeds ?
- People who are looking for an opportunity
- People who are ready to research and understand
- People who are ready to learn from successful people in that business. Only a successful person can teach how to succeed. A failure can only teach you how to fail.
- People who put the right effort as directed by successful people consistently and persistently.
- People who reviews the results of their effort with their mentor.
Remember that their are great opportunities to grab in today’s time. Are you really looking for one ??